Can Cercós Paintball
Since 1984. The website finally caught up.
Industry
Paintball & events
Location
Cataluña, Spain
Services
Web Redesign
UX/UI Design
Visual Identity Refresh
Information Architecture
A great experience on the field.
A confusing one on the screen.
Can Cercós has been running since 1984 — the first paintball centre in Cataluña. Over 500 Google reviews. 15,000 m² of facilities. Four different packs for groups, birthdays and corporate events.
None of that came through on the website. The information was scattered, the packs were buried and users couldn’t figure out what to book — or how. Groups planning a birthday or a team outing would land on the site, get lost, and go elsewhere.
I redesigned the site from the ground up: clear structure, a pack page that actually sells, and every CTA pointing directly to WhatsApp.
Before (old web)
Old web
Key opportunities identified
- Outdated, off-brand design
- Packs buried in the navigation
- No clear booking path
- Pricing and inclusions unclear
- Poor mobile experience
- 500+ reviews — invisible
After (new web)
Current web
Project goals
- Visual identity that fits the brand
- Packs front and centre
- One-tap WhatsApp on every page
- Clear pricing and inclusions upfront
- Mobile-first from the ground up
- Social proof built into the design
A site users understand — and actually book through.
The redesign turned a confusing site into a clear sales tool. Users can now find the right pack in seconds, understand what’s included, and send a WhatsApp in one tap. More enquiries. More pack purchases. Less drop-off.
User experience and navigation
Pack discoverability
Frictionless WhatsApp flow
Pricing clear at a glance
Results
More enquiries from groups and birthday bookings
A clear site with clear packs means users arrive ready to book — not still trying to figure out what’s on offer.
Pack purchases happening directly via WhatsApp
Every product page ends with a direct WhatsApp CTA. Customers go from browsing to booking in one tap.
4 packs, zero confusion
Clear names, clear prices, clear inclusions. Users know what to choose before they ever message.
506+ reviews finally backed by a site that earns them
One of Cataluña’s most experienced paintball centres, with a digital presence that finally proves it.
"The old website was costing us customers without us even realising it. Patricia restructured everything — the packs are clear, the booking flow makes sense, and now people come to us via WhatsApp already knowing what they want. We've seen a real increase in group enquiries and direct bookings since the redesign."
– Patrick, Founder of Can Cercos
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