GENUA Physiotherapy Web
The expertise was there. The site just needed to show it.
Industry
Physiotherapy
Location
Valencia, Spain
Services
Web Redesign
Content strategy
Visual identity alignment
Information architecture
A clinic patients couldn't find — and couldn't fully trust online
GENUA had the expertise and the reviews — but the site buried both. Services were hard to find, the founder wasn’t visible, and the copy was too vague to rank or convert.
The page was rebuilt around the patient’s decision: services first, then Santiago, then the proof. Doctoralia reviews came onto the page, the visuals were aligned to GENUA’s identity, and the copy was rewritten with SEO intent throughout.
Before (old web)
Old web
A site that made patients work for the information
- Services buried mid-page
- No founder presence
- Generic, off-brand visuals
- Reviews not integrated
- Copy too vague to convert
- No FAQ
After (new web)
Current web
Everything they need to trust you — in the first scroll
- Services lead the page
- Founder front and center
- Doctoralia reviews embedded
- Visuals aligned to GENUA identity
- FAQs and blog built for SEO
- Copy written for real patients
Found before the competition. Trusted at first read.
The site didn’t just get cleaner — it got smarter. Copy was rewritten around the terms patients actually search for, a structured FAQ was added to answer the questions Google cares about, and the blog was expanded to build topical authority for physiotherapy in Valencia.
Local SEO for Valencia
More visibility on Google
FAQ for patient questions
Blog structure built
Results
More bookings through WhatsApp and Doctoralia
a frictionless path from first impression to confirmed appointment.
New patients from organic search
FAQ content and optimised copy made GENUA findable to patients who didn’t know it yet.
52 reviews doing the selling
Doctoralia ratings brought onto the page turned hesitant visitors into booked patients.
A brand worth paying for
onsistent identity and a clear founder story justified premium positioning from the very first visit.
"Patricia understood GENUA from the first conversation. She didn't just update the design — she restructured how we communicate who we are. Now patients arrive already confident before their first appointment."
— Santiago Bianciotti, Founder, GENUA
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