Highland Hot Tubs & Saunas Website
8 years of expertise. A site that didn't show it.
Industry
Wellness retail
Location
Scotland
Services
Web Design
UX/UI Design
Visual Identity
Digital Catalogue
When the product costs thousands, the site has to earn trust first.
Highland Hot Tubs had eight years of expertise and a premium showroom in Aviemore — but no website. Customers couldn’t browse the catalogue or request a quote outside opening hours.
Buying a hot tub is a considered purchase. People research and compare online before they ever call. If there’s no site to find, the conversation never starts.
I built their entire digital presence from scratch: 38 products catalogued, a WhatsApp path to a personalised quote, and a visual identity that matches the brands they sell.
Design strategy
- Product discovery first
38 products organised into 4 clear categories, making it easy to find the right model.
- Trust architecture
Led with experience, certifications and authorised brands to build trust before first contact.
- Personalised quotes via WhatsApp
Pre-loaded WhatsApp CTAs make it easy to ask questions or request a quote in one tap.
- Brand-aligned visual identity
A refined palette, typography and photography direction inspired by premium brands like Jacuzzi® and Hekla.
A digital showroom that works before the doors open.
The new site doesn’t just display products: it guides users from discovery to consultation in a clear flow, with the visual trust a purchase at this price point demands.
Results
A digital catalogue built from zero
38 products, 4 categories, browsable 24/7 — where before there was nothing.
Direct enquiries and quote requests via WhatsApp
One tap from any product page. No forms, no wait — the team gets the message instantly.
Premium brand presence to match Jacuzzi® and Hekla
A visual identity that holds up next to the industry’s benchmark brands.
Showroom visits booked before the doors open
Customers arrive informed, having already found the model they want online.
"Working with Patricia was one of the best decisions we've made for the business. We had no website at all — she built everything from scratch, from the product catalogue to the WhatsApp enquiry flow. It looks exactly how we wanted it to: premium, clear and easy to use. We've had a noticeable increase in enquiries from customers who found us online and reached out before even visiting the showroom."
– Kiri Clark | Founder of Highland Hot Tubs & Saunas
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Let’s create a digital experience designed to support your business and help it grow.
