PLS Group
Transforming a real estate brand through digital experience design
Industry
Real Estate
Location
Valencia, Spain
Services
UX/UI Design
From a traditional property business to a boutique digital experience
PLS Group already had an online presence, but their website didn’t accurately reflect the quality and breadth of their services.
The homepage relied heavily on a single hero section with limited user pathways, making it difficult for visitors to understand the company’s expertise, navigate the services offered, and build trust with the brand.
The challenge was to transform their digital presence into a boutique property experience that would communicate professionalism, increase engagement and generate enquiries.
Before (old web)
Old web
Key opportunities identified
- Limited service visibility
- Weak information hierarchy
- Lack of trust-building elements
- Minimal user journey
- Inconsistent visual experience
- Limited lead generation opportunities
After (new web)
Current web
Project goals
- Position PLS Group as a boutique real estate consultancy
- Improve service discoverability
- Create a clearer user journey
- Build trust through design and content
- Increase enquiries and direct contact requests
- Deliver a responsive experience across all devices
Building a digital experience designed to convert
The new website was designed to guide users through the company’s services, improve navigation and establish trust through thoughtful visual design, clear messaging and strategic calls-to-action.
User experience and navigation
Service discoverability
Trust-building elements
Lead generation opportunities
Results
Significant growth in website enquiries
Higher volume of direct phone calls
Stronger brand perception
Improved user engagement and navigation
Increased visibility across all services
– Brand identity
Evolving the brand without losing recognition
The objective was to refine and modernize PLS Group’s existing visual language while maintaining brand recognition.
This included redesigning the logo, refining typography, improving visual hierarchy and developing a more cohesive and premium digital presence across all touchpoints.
Before
After
"Since the redesign, we've seen a real shift — more enquiries, better-qualified leads, and deals that actually close. For the first time, clients arrive already understanding what we do and ready to move forward."
– Barbara, Founder of PLS Group
Before
After
Looking to transform your business online?
Let’s create a digital experience designed to support your business and help it grow.
PLS Group
Transforming a Real Estate Brand Through Digital Experience Design
- Web Design
- UX/UI Design
- Visual Identity Refresh
- Social Media Visuals
– Social Media
Extending the experience beyond the website
To ensure consistency across digital channels, a collection of social media visuals was created to reinforce the brand identity and support marketing communications.
The objective was to maintain a cohesive visual experience across every customer touchpoint.